Are you frustrated in your efforts to get leads for your business? If you’re working non-stop to get leads and not coming up with much, then something needs tweaking. Perhaps you need to learn some new methods or apply them differently. Whatever your situation, this article is going to help you with some great tips.
Social Media – Especially LinkedIn
Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there. People use linked in to network and even broker new deals. It’s the perfect place to create lead generation opportunities for you and your company. Invest in a Premium membership as it will allow you to see everyone who has viewed your profile.
Instagram and Facebook are great for 2 reasons.
- Build a following and share information related to your offers and campaigns.
- You can buy ads that target users. This can increase your traffic to offers and posts inside of the network.
Twitter is a little different just due to the shorter words. This is used best to communicate with your already present fans. Don’t discount it as the more your market grows you will be able to instantly send traffic to your offers through Twitter.
Communities like Reddit are great for building slow to a larger audience. Your initial leads from Reddit may not be quality though.
There are a ton of social media networks and this just scratches the surface. You get the idea though.
Landing Pages Are SUPER Important
Make sure your landing page is ready for visitors before you generate a lot of promising leads. Your landing page needs to contain all relevant information and options to buy or download. If your landing page is constructed well, you will have a much greater chance of converting your leads into sales.
Your sales funnel starts with the appearance of your landing page. If your page is bad or doesn’t convert you will lose money. Obviously you have to test the page first.
Look into pay per click campaigns to generate leads. The first place most people go to seek business opportunity is Google. If you aren’t on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it’s an excellent way to simply build brand awareness as well.
This PPC ad will help you drive targeted traffic. You can find out if your landing page and sales funnel converts or not.
Look to affiliate marketing to generate leads and even customers. Why do all the work for leads when you can have others do it for you on commission? Affiliate programs are a very effective way of introducing your product to new audiences. In fact, you’ll see a lot of content created around your product or service. That’s very effective.
Pay Per Lead
Look into opportunities where you may be able to pay for leads. Paying for leads is not a bad thing at all. In fact there are many companies out there that can deliver you leads at a surprisingly low cost. Just do your homework before signing up with anyone. There are scams out there.
How To Follow Up With Leads
Have an organized schedule to follow up with leads. You don’t want the leads to go cold. That would be a waste of resources. You will have to talk to the lead multiple times to qualify them and find a path to engage them. At some point you want to have a commissioned sales person doing this for you. SO… Document everything. Make it into a process.
Frequency is the biggest factor in turning a lead into a customer!
The more often you follow up, the more likely you are to make a sell. That doesn’t mean bother the prospect. You have to get the timing down. I would follow up often early on and then back off the colder the lead gets.
Reputation Means The World! Local Lead Generation
Consider local garage sales if your business is focused locally. For example, if you run a garage you could host a table at a neighborhood sale selling tools or first aid kits. You can let people know about how honest and reliable you are face to face, increasing your reputation and generating leads.
If you are buying leads you will want to scrub for duplicates. The same person being sold to you multiple times is a waste of money. Make that part of your process. Target unique customers to increase sales efficiency
Raise Awareness of Your Problem Solutions
Consider teaching a class on the skills you have. For example, if you are an excellent marketer, teach a basic marketing class. You can let students know about whatever it is you’re doing and you can look for those students you think would make the best leads and then target them directly.
Find out if any local publications available for free fit within your niche. For example, real estate agents can get into the local “New Homes” guides found in boxes around the city. If you are a dentist, you could get an ad in a free kids’ magazine which details local attractions.
Consider live chat as a valuable tool for possibly generating more real leads for your business. When you offer potential customers the opportunity to ask live questions and get immediate answers, you can really influence the buying decisions. Keep an expert on hand for your site, and start generating more leads with live chat.
Consider volunteering to help build leads. Choose a group which somehow relates to your niche, such as Cub Scouts if you are a dentist or a French club if you happen to be a tutor. Volunteering shows you have a good soul and can help build a positive reputation.
Consider giving a yearly gift to those who bring you the most referrals. It doesn’t have to be something big, even a bottle of nice wine will do, but it shows them you care. Be sure to deliver it by hand and personally so you can tell them how much you appreciate their help.
Keep An Eye Out For What Works!
Your website isn’t going to bring in many leads unless it’s paired with a social media site. From Twitter to Facebook, you should everything available. Make certain you use various campaigns, keeping an eye on what works and what fails.
Direct mail truly isn’t dead. Too often, people ignore this form of customer communication. That could mean you will stand out as a business that still prefers this method for marketing. Try testing it to see if you get any leads.
There are many frustrated people that can’t figure out how social media sites can be their best lead generation tool. While it’s all-inclusive and goes in many directions, understand the main goal of social media is to help people. Secondly, think about the fact that you’re communicating with potential customers in a much more relaxed and unique fashion. Now it’s time to get creative!
You can already start getting quality leads by taking the time to interact with the clients and customers you do have. Ask your current customers to opt-in to your marketing messages. Since you are asking people you already know to opt-in to receive messages from you, you have a higher chance of winning them over since they can already identify with your business.
When looking to gain new leads for your business, your efforts must be focused completely in the right directions. You’re not going to get the results you want if you don’t have a dedicated and organized plan. Think of the tips you just read, and start putting together a better plan to get new leads.