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Author: Will Robins
Husband and Father, Will focuses on family first under God.If you are searching for an engaged audience, the kind we all dream of, then you have found the right website. Will uses a personality with amazing salesmanship in his teaching.He focuses on how successful websites have grown their viewers and engagement.
Onе of the mоѕt соmmоn quеѕtіоnѕ thаt I hаvе gotten оvеr thе раѕt ѕеvеrаl years іѕ, “How dо уоu ѕuссеѕѕfullу market уоur business online?”
To that, I say that eѕtаblіѕhіng you tаrgеt mаrkеt is рrоbаblу thе most important thіng уоu саn dо whеn gеttіng уоur business ѕtаrtеd. The reason уоu wаnt tо establish уоur tаrgеt mаrkеt іѕ tо zеrо іn on who уоur customers really аrе. If уоu dо nоt knоw the makeup of уоur сuѕtоmеrѕ, thеn you’ll bе throwing mоnеу оut the wіndоw when іt comes to ANY tуре оf mаrkеtіng.
Let mе gіvе уоu аn еxаmрlе. Fеw years аgо, a buѕіnеѕѕ раrtnеr аѕked me аbоut the different wауѕ tо market оn the іntеrnеt. After showing thеm exactly whаt tо dо and how to gеt their аdѕ оut there for thеіr mаrkеt to see, the person dесіdеd tо take the easy road or ѕо іt seemed.
Instead of going оut аnd doing their rеѕеаrсh аnd dоіng the due diligence оn who thеіr target wаѕ, they decided to саѕt a net оvеr the whole ocean аnd ѕее whаt thеу caught. Which by the way is great for fishing but not necessarily for internet marketing.
Funnel hacking is an important aspect of any business that wants to thrive. Most companies simply research methods to increase traffic and revenue and focus on these two aspects. However, the number of site visitors who actually spend money is quite low, especially if you’re a new company. What funnel hacking does is to focus more on attracting customers and not just mere visitors.
Companies with goals to make greater use of their traffic and increase their sales need to move beyond the simple pushing of web advertisements. A more active strategy to pull in new customers is needed to gain a competitive edge in marketing and this is where funnel hacking comes in!
What is funnel hacking?
Before anything else, we must answer the question, “What is funnel hacking?” A dictionary definition of the phrase is that it’s the process of strategically investigating the sales and marketing of your competition and then using those methods to craft and test your own process of sales and marketing.
In business, everyone is trying to attract visitors so this is essentially the top of the funnel. The point is to attract visitors using a web page that uses effective keywords or free content.
An email marketing campaign can be an effective way of targeting specific demographics of potential customers. Email marketing campaigns are possibly the simplest form of advertising. It predates most other forms of online marketing and yet is still widely used by major companies to get their message across. It has been shown that email marketing is one of the best ways to garner high interest from an online audience. It has also been estimated that email marketing is the most cost-effective form of marketing.
This is why the appeal of email marketing is easy to see. For the customer, it gives a feeling of a more personal touch and can foster brand loyalty in return. For the business, it offers an economically efficient way to directly reach a large number of potential customers.
However, an email marketing campaign is only effective if the emails are opened.
So how does a company ensure that their marketing campaign is reaching its intended targets? This article aims to help ensure that your emails get consistently opened!
Have an up-to-date mailing list
It seems obvious that any emails sent to an unused email address will remain unopened and yet,
Contacting potential customers through mass mailing lists can be an effective way of targeting specific demographics. This is no doubt one of the simplest forms of advertising. It predates most other forms of online marketing and yet is still widely used by major companies to get their message across to their audience.
It has been shown that email marketing leads to some of the highest rates of interest from consumers. Moreover, email marketing is also the most cost effective form of marketing.
From these things alone, it’s easy to the appeal of email marketing. For the customer, it gives the appearance of a personal touch and can foster brand loyalty. For a business, it offers an economically efficient way to directly reach a large number of potential customers.
But first of all, you’ll need to build a subscriptions list. Without a large quantity of people agreeing to receive and read your emails, your efforts will fall on deaf ears—stuck in spam folders and inactive inboxes.
So how do you boost the number of email subscriptions for your business?
There are a number of ways to boost interest in joining your email subscription list.
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I decided to write this post after having a few friends ask me about how to rank their website. They wanted to rank for terms that I thought were fairly easy to rank for. Their sites were preventing them from ranking for the terms, so there was no need for some backlinks (yet). I took the experiment (turned it into a case study of sorts) and decided to walk through exactly what I did. I could definitely say that the results have been fantastic overall!
They had one main site that we focused on. It was in the “Selling To Real Estate Agents” space. That meant theirs was a niche,
According to the ancient Chinese strategist Sun Tzu, if you know your enemy and know yourself, you’ll always be victorious. If that’s true in the military world then it is applicable in the business world. If you’ve always been the competitive type—whether it was with your siblings, with your classmates or just with that random guy that cut you off on the road one day. The best way to compete against any opponent is to know what they are doing and how often they are doing it. So how do you get to know your competition?
The best way to compete against any opponent is to know what they’re doing and how often they’re doing it. So how do you get to know your competition? Well, there is good news and even better news. The good news is that thanks to the internet you do not have to attempt Watergate levels of subterfuge and surveillance. The better news is that you are already reading an article offering tips on how best to research your competition.
Well, there’s good news and even better news. The good news is that thanks to the internet you don’t have to attempt Watergate levels of spying and surveillance.