SEO or search engine optimization is a way for websites to maximize their visibility in internet browser searches. It’s also a means of gaining increased traffic with free, organic or natural search results.
In a stage funnel, the awareness phase requires some form of SEO so it can create awareness that’s able to generate prospects. More than increasing a website’s search ranking, however, it can make your website more user-friendly when you use keywords that prospects can recognize and be drawn to.
That’s why in essence, good SEO leads to increased exposure for your site and results in better traffic. But does SEO have more benefits than just the usual boost in traffic? Read on to find out!
What are the uses of SEO?
SEO is one of the many different methods used by websites to increase their ranking in search engine results. The majority of people only open the results on Google’s first page results. That’s why not being on the first page means you’re losing out on traffic and potential customers.
To give you more idea on how SEO affects rankings,
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The sales funnel is probably the most integral part of any product-based business. Perhaps you feel that your product can do most of the talking for your business but even companies that crafted their own niche use sales funnels.
This is simply because sales funnels also offer a way to maintain all aspects of a business. It’s also a helpful means to allocate finite resources which can help you save more in the long run. It’s the method in which your business attracts prospects and turns them into paying customers. Whether you’re aware of it or not, your business already has some sort of sales funnel.
What you need to do is to ensure it’s working efficiently and is able to convert prospects on your end through the four major phases of a sales funnel.
It Starts With Awareness
The first phase of a sales funnel is the awareness phase. All businesses require this stage. Without knowledge of your product, how can you expect to create demand? That’s why your business needs marketing when creating awareness.
You must spread awareness that your business exists and offer to solve a need or a problem that exists in the marketplace.
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This article will cover the facts and stats celebrating 19 years of SEO. It will focus on how Google has dramatically changed Search Engine Optimisation (SEO) over that 19 years of time.
Search Engine Optimisation (SEO) has always been in the process of endless change and development. When SEO has just begun, it was all about altering back-end code, a shady practice of keyword stuffing and spamming links until your ranking started to be positively well for the keywords you wanted. In short, search engines sucked. A lot.
But in September 1998, the world of online marketing and SEO has appeared to dramatically change overnight when Google was launched and stepped in into the game.
Honestly, Google did a great job of understanding ranking factors that could showcase great content, user intentions behind searches, and how to focus on beating away spammers. That catapulted Google to the number 1 search engine used but ever since then, it has been an unending race to be at the top rank for commercial keywords. It has been extremely difficult as of late.
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When it comes to local businesses, there are many people who are unsure about how to proceed with SEO or search engine optimization. This is due to the fact that local SEO is slightly different to traditional and general SEO. However, it is possible to overcome any problems you have with local SEO by understanding the steps that you need to take.
Complete Keyword Research
As with general SEO, keyword research is important for local SEO. The only difference is that you will need to include the location of the business in the keyword research. This means that if you are marketing a restaurant in New York, you will have to include the city New York in the keywords you want to target.
However, it is important to note that these head term keywords will have large amounts of competition, so you will have to look at some long-tail keywords as well. You can do this with a tool that lets you analyze your competition effectively such as SEOcrawler.io so you can boost your conversions, rankings, and visibility much easier.
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Onе of the mоѕt соmmоn quеѕtіоnѕ thаt I hаvе gotten оvеr thе раѕt ѕеvеrаl years іѕ, “How dо уоu ѕuссеѕѕfullу market уоur business online?”
To that, I say that eѕtаblіѕhіng you tаrgеt mаrkеt is рrоbаblу thе most important thіng уоu саn dо whеn gеttіng уоur business ѕtаrtеd. The reason уоu wаnt tо establish уоur tаrgеt mаrkеt іѕ tо zеrо іn on who уоur customers really аrе. If уоu dо nоt knоw the makeup of уоur сuѕtоmеrѕ, thеn you’ll bе throwing mоnеу оut the wіndоw when іt comes to ANY tуре оf mаrkеtіng.
Let mе gіvе уоu аn еxаmрlе. Fеw years аgо, a buѕіnеѕѕ раrtnеr аѕked me аbоut the different wауѕ tо market оn the іntеrnеt. After showing thеm exactly whаt tо dо and how to gеt their аdѕ оut there for thеіr mаrkеt to see, the person dесіdеd tо take the easy road or ѕо іt seemed.
Instead of going оut аnd doing their rеѕеаrсh аnd dоіng the due diligence оn who thеіr target wаѕ, they decided to саѕt a net оvеr the whole ocean аnd ѕее whаt thеу caught. Which by the way is great for fishing but not necessarily for internet marketing.
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Funnel hacking is an important aspect of any business that wants to thrive. Most companies simply research methods to increase traffic and revenue and focus on these two aspects. However, the number of site visitors who actually spend money is quite low, especially if you’re a new company. What funnel hacking does is to focus more on attracting customers and not just mere visitors.
Companies with goals to make greater use of their traffic and increase their sales need to move beyond the simple pushing of web advertisements. A more active strategy to pull in new customers is needed to gain a competitive edge in marketing and this is where funnel hacking comes in!
What is funnel hacking?
Before anything else, we must answer the question, “What is funnel hacking?” A dictionary definition of the phrase is that it’s the process of strategically investigating the sales and marketing of your competition and then using those methods to craft and test your own process of sales and marketing.
In business, everyone is trying to attract visitors so this is essentially the top of the funnel. The point is to attract visitors using a web page that uses effective keywords or free content.
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