An email marketing campaign can be an effective way of targeting specific demographics of potential customers. Email marketing campaigns are possibly the simplest form of advertising. It predates most other forms of online marketing and yet is still widely used by major companies to get their message across. It has been shown that email marketing is one of the best ways to garner high interest from an online audience. It has also been estimated that email marketing is the most cost-effective form of marketing.
This is why the appeal of email marketing is easy to see. For the customer, it gives a feeling of a more personal touch and can foster brand loyalty in return. For the business, it offers an economically efficient way to directly reach a large number of potential customers.
However, an email marketing campaign is only effective if the emails are opened.
So how does a company ensure that their marketing campaign is reaching its intended targets? This article aims to help ensure that your emails get consistently opened!
Have an up-to-date mailing list
It seems obvious that any emails sent to an unused email address will remain unopened and yet,
