An email marketing campaign can be an effective way of targeting specific demographics of potential customers. Email marketing campaigns are possibly the simplest form of advertising. It predates most other forms of online marketing and yet is still widely used by major companies to get their message across. It has been shown that email marketing is one of the best ways to garner high interest from an online audience. It has also been estimated that email marketing is the most cost-effective form of marketing.
This is why the appeal of email marketing is easy to see. For the customer, it gives a feeling of a more personal touch and can foster brand loyalty in return. For the business, it offers an economically efficient way to directly reach a large number of potential customers.
However, an email marketing campaign is only effective if the emails are opened.
So how does a company ensure that their marketing campaign is reaching its intended targets? This article aims to help ensure that your emails get consistently opened!
Have an up-to-date mailing list
It seems obvious that any emails sent to an unused email address will remain unopened and yet,
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I decided to write this post after having a few friends ask me about how to rank their website. They wanted to rank for terms that I thought were fairly easy to rank for. Their sites were preventing them from ranking for the terms, so there was no need for some backlinks (yet). I took the experiment (turned it into a case study of sorts) and decided to walk through exactly what I did. I could definitely say that the results have been fantastic overall!
They had one main site that we focused on. It was in the “Selling To Real Estate Agents” space. That meant theirs was a niche,
Writing a blog for a living looks like an easy life. Maintaining a website seems super fun and easy. I’m here to tell you that both things require hard work. You have to be a well-organized machine in order to execute everything needed for success—day in and day out.
This post will serve as my personal account of “trying” (and more often failing) at maintaining everything needed to guest post and blog regularly and successfully. I will walk you through the technical aspects such as the laptop and the spot I like to sit on to write. I’ll also be covering the inner workings of process and management that come with the job.
The goal of this post is by no means to tell you that I have it all figured out. It’s also not meant to make you feel terrible if your own process isn’t working perfectly yet. Quite the opposite, this post is actually here to showcase how many failures I can string together and still, because I have a process in place, have a growing reputation and blog.
The Holy Grail Of Online Jobs isn’t actually all it’s wrapped up to be. I’m talking about “blogging” for a living. Blogging or playing video games on YouTube… it’s all the same. You might even think it sounds great and fun so you go ahead and start. Months (or even a year) pass by and you then realize why so few people are successful at it. Attracting a dedicated audience that wants to view your content daily or even weekly is difficult. It is beyond difficult, unless you understand how.
That how is chased by tons of bloggers and content creators. Let’s dissect a few major pieces and start developing a plan to overcome and gain that audience.
Do the realities outlined below on online content publishing sound familiar?
Your “guest post” only brings 54 visitors on average per post.
Your “blog” or “videos” are not ranking in Google so they don’t get any natural traffic.
Producing content is becoming more and more difficult since there’s nothing new to say or discuss.
The last straw? The few comments (always the first few) are either spam or naysayers telling you how much they hate what you’re doing.
Viral marketing is a bit like stand-up comedy—they both require strong emotions and mass appeal. When content lacks the mass appeal factor or if it doesn’t evoke the right emotion, much of the audience won’t be moved to share it. Viral Content either catches early and all or hits like a brick against concrete. Sometimes it’s just a dud. The upside of viral content keeps everyone seeking this “holy grail” of sorts.
All online marketers understand that the internet provides a limitless potential to make any specific content go viral. One share from the right publisher or one read from an influencer can result in thousands of shares and page views. Any marketer worth his salt knows that formulating a solid viral content strategy and executing it consistently is not an easy task. That’s perhaps why many marketers quickly point out that it’s almost near impossible to craft viral content. But is that really the case?
What Does It Take To Create Viral Content?
It’s a difficult question. But looking around the internet, you’ll notice there are actually people out there who manage to create viral content on a consistent basis.
Despite what Matt Cutts of Google has said about guesting posting before, guesting posting remains and is bound to be a vital strategy when it comes to beefing up your search engine ranking and solidifying your web reach.
Guest posting is actually pretty similar to what a press release does but the only difference is that guest posts are published on other people’s blogs. As a powerful promotional technique, it can do wonders for extending the reach of your business depending on your goals. Although it’s commonly known as a form of link building, it doesn’t necessarily have to have links in order to be effective.
With so much payoff on the line, it’s no wonder that guest posting campaigns require so much time and effort to pull off. That’s why it’s understandable why so many business owners would rather outsource it than do it themselves—it’s that difficult!