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Category Archives for "Lead Generation"

A Tale of Two Marketers: Why Video Optimization Matters

There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ’em! Say hello to “Post-and-Pray Pete” and “Strategic Sue”. Who are these two marketers? Making videos for the sole purpose of brand awareness, Post-and-Pray Pete subscribes to the idea that if you spend time […]

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Video Marketing How-To: Using Video for Lead Generation

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, […]

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