Funnel hacking is an important aspect of any business that wants to thrive. Most companies simply research methods to increase traffic and revenue and focus on these two aspects. However, the number of site visitors who actually spend money is quite low, especially if you’re a new company. What funnel hacking does is to focus more on attracting customers and not just mere visitors.
Companies with goals to make greater use of their traffic and increase their sales need to move beyond the simple pushing of web advertisements. A more active strategy to pull in new customers is needed to gain a competitive edge in marketing and this is where funnel hacking comes in!
What is funnel hacking?
Before anything else, we must answer the question, “What is funnel hacking?” A dictionary definition of the phrase is that it’s the process of strategically investigating the sales and marketing of your competition and then using those methods to craft and test your own process of sales and marketing.
In business, everyone is trying to attract visitors so this is essentially the top of the funnel. The point is to attract visitors using a web page that uses effective keywords or free content.