The sales funnel is probably the most integral part of any product-based business. Perhaps you feel that your product can do most of the talking for your business but even companies that crafted their own niche use sales funnels.
This is simply because sales funnels also offer a way to maintain all aspects of a business. It’s also a helpful means to allocate finite resources which can help you save more in the long run. It’s the method in which your business attracts prospects and turns them into paying customers. Whether you’re aware of it or not, your business already has some sort of sales funnel.
What you need to do is to ensure it’s working efficiently and is able to convert prospects on your end through the four major phases of a sales funnel.
It Starts With Awareness
The first phase of a sales funnel is the awareness phase. All businesses require this stage. Without knowledge of your product, how can you expect to create demand? That’s why your business needs marketing when creating awareness.
You must spread awareness that your business exists and offer to solve a need or a problem that exists in the marketplace.