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I decided to write this post after having a few friends ask me about how to rank their website. They wanted to rank for terms that I thought were fairly easy to rank for. Their sites were preventing them from ranking for the terms, so there was no need for some backlinks (yet). I took the experiment (turned it into a case study of sorts) and decided to walk through exactly what I did. I could definitely say that the results have been fantastic overall!
They had one main site that we focused on. It was in the “Selling To Real Estate Agents” space. That meant theirs was a niche,