When it comes to local businesses, there are many people who are unsure about how to proceed with SEO or search engine optimization. This is due to the fact that local SEO is slightly different to traditional and general SEO. However, it is possible to overcome any problems you have with local SEO by understanding the steps that you need to take.
Complete Keyword Research
As with general SEO, keyword research is important for local SEO. The only difference is that you will need to include the location of the business in the keyword research. This means that if you are marketing a restaurant in New York, you will have to include the city New York in the keywords you want to target.
However, it is important to note that these head term keywords will have large amounts of competition, so you will have to look at some long-tail keywords as well. You can do this with a tool that lets you analyze your competition effectively such as SEOcrawler.io so you can boost your conversions, rankings, and visibility much easier.