In this article will discuss just how to market bike lighting. One of the things that are important to remember when it comes to marketing any product is that the first step to having a good amount of success is knowing your customer. What do we mean by this? Being thoroughly aware of who you are marketing to, ideally individuals who are already interested in the products that you are promoting.
For example, when marketing bike lighting you want to target individuals whom you know are already avid cyclists or shops that already market products related to cycling or bikes in general. If you target noobs or cycling beginners then you may have a longer sales path. New cycler’s don’t invest as much in their gear.
Importance Of Supply And Demand
The next aspect of knowing how to market bike lighting is highlighting the importance of supply and demand. Marketing bike lighting can be much simpler if you make it clear that the safety incentives are there, among others. For example, you can make it known that the rear-facing red lights enable vehicles on the road to spot cyclists during times of reduced sunlight or other low visibility conditions.