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Blind backflips, a death bringing billboard and more make up April’s best creative campaigns…
Formula E’s Leap of Faith –
Posterscope & NBS’ Mosquito Killer Billboard –
BMW’S Eyes On Gigi –
BUPA’s Body as a Band –
Hello and welcome to April’s edition of Content Marketing Examples. There’s some great creative ideas to show you this month, so let’s get started…
First up is a “Leap of Faith” by YouTube’s favourite stuntman, Damien Walters. Raising the profile of Formula E, the FIA had one of their racing cars speed towards him – with Damien having to perform a spectacular, blind backflip over the moving vehicle. The video’s gained 5million views to date, so it’s been a real winner for Formula One’s lesser known cousin.
Next is a billboard for public good, set-up in Brazil. With the Zika virus now classified as a global emergency, two marketing agencies (Posterscope and NBS) combined to create the world’s first Mosquito Killer Billboard to tackle the cause. Mimicing the smell of human sweat and breath, the board lures in the insects from up to two and half kilometres away, then traps and exterminates them. The agencies are also encouraging others to replicate the idea, with the project available for free on creative commons.
Then there’s BMW who enlisted supermodel Gigi Hadid to promote their new M2. Gamifying their advert, they challenged viewers to keep their eyes on the car Gigi was in and guess where she ended up, whilst four others swerve around it – in both standard and 360 video. A very clever way of getting people to watch the performance of the new car.
Finally, it’s a really clever campaign from BUPA. Using the aptly named “Heartbeat Song” by The Futureheads, people took a quick quiz about their lifestyle to work out how well parts of their body were functioning. Then, with each part of the body assigned to a different instrument, the song was either performed spectaclularly…or terribly…or somewhere in between. Users were then encouraged to get themselves a BUPA health check and it got the brand some great visibility.
And that’s April finished. Remember to hit subscribe if you liked the video and we’ll see you next month!