Growing A Website Feels Like A Chore...

It No Longer Has To. Click Here
50% Complete

I Want High Level Marketing Advice

Information Packed and Tested Results Focused Info

100% Privacy. We will never spam you.

How Content Works! Get Your Free Membership Today!

  • Gain Clear Actionable Steps From Easy To Digest Videos
  • Clear Examples On Creating Killer Epic Content, Never Get Stuck Again
  • Gain Authority & Major SEO From Guest Posts On Large Sites
  • Ideas & Templates For Headlines, Subheads, First Sentences, & More
  • The Perfect Strategy For Growing Your List While You Learn Killer Tactics
  • SPECIAL! Limited Offer - Free Membership Today
Enroll For Free

100% Privacy. We will never spam you.

50% Complete

Want Bigger Better Results Today?

Grab These 3 Videos That Are Concept Changing

I break out my exact formula and what I have learned from Years of SEO and Marketing

Content Marketing Strategies

Please follow and like us:

[ne_semantic_video video_id=”0BaSjglvEf8″ title=”Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi” upload_time=”2015-11-05T21:27:19.000Z” description=”Want an overview of content marketing strategy and web presence management? Check out the infographic: Research shows that 9/10 marketers have a content” duration=”3470″]

Want an overview of content marketing strategy and web presence management? Check out the infographic:

Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points and daily realities of their customers.

In this marketing conference presentation, Joe Pulizzi, founder of the Content Marketing Institute, talks about how to turn a brand-centric content marketing strategy into one that’s a powerful acquisition channel that churns out real ROI.

Marketers are familiar with the definition of a content marketing strategy: creating valuable, relevant, compelling content on a consistent basis to a targeted audience to see a profitable action. But what we want to do as content marketers is a little different – it’s all about building audiences who will know, like, and trust us over time. In other words, marketers need to change the way they communicate with their customers through the content they create, ultimately creating better customers for their brands.

In this presentation on content strategy in 2015, Joe Pulizzi covers six practical content marketing strategy steps that apply whether you’re in small business marketing, or you’re on an enterprise marketing team.

1) Find your sweet spot: choose your niche and focus on the conversation you want to own. (Go to 09:01 )
2) Discover your content tilt: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors. (Go to 13:01 )
3) Build the base: combine content type + platform + consistent delivery + time to create your base of content. (Go to 23:15 )
4) Harvest your audience: build your own subscribers so that you have control over your content marketing audience base. (Go to 28:45 )
5) Diversify: aim to engage your audience on at least 3 different content touchpoints (Go to 37:37 )
6) Monetize: use your data to understand the difference between those who convert and those who do not. (Go to 43:16 )
C3 is a marketing conference held in New York City annual, focused on the art and science of acquiring customers with organic digital media and web presence management. Learn more about the C3 marketing conference here:

Explore Conductor’s Web Presence Management technology here:

Will Robins

Husband and Father, Will focuses on family first under God.If you are searching for an engaged audience, the kind we all dream of, then you have found the right website. Will uses a personality with amazing salesmanship in his teaching.He focuses on how successful websites have grown their viewers and engagement.

Did you like this post?

Subscribe To Get Even More Content Like This

Give me more

Get my newest strategies right into your inbox

You will get all my insider strategies and tactics right into your inbox. Before anyone else.

100% privacy. I will never spam you.

I email out selected content and strategical advice.

Please follow and like us:

Leave a Reply

Your email address will not be published. Required fields are marked *

50% Complete

Subscribe to the Blog and dont miss any update

You will get no Spam and no Garbage. Just my very best material.

Receive weekly strategies. Unsubscribe anytime.