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Content Marketing Strategy – The Power Of Consistent And Quality Content
No matter what business, market, or industry you’re in, there’s one strategy that time and time again produces serious results and a powerful return on investment.
It’s not social media, online advertising, or SEO – those are just tactics.
It’s also not Twitter, Google Analytics, or Video – those are just tools.
No, the strategy behind these tactics and tools that I’m talking about is a commitment to consistently publish quality content and making creating branded content an important part of your overall promotion strategy.
Which is why in today’s video we’re going to be talking all about the power behind a content marketing strategy, and how you can use it in your business.
The businesses that make creating and publishing quality content a regular part of their routine are the ones that reap the rewards of:
-Improved brand perception
-Increased brand awareness
-Increased customer acquisition
-Improved search engine rankings
-Overall decreased marketing costs
-And on and on and on.
The benefits far outweigh the work involved and content marketing continues to prove itself as a dominant force to be reckoned with.
What Is Content Marketing?
Well my definition of content marketing as adapted from the Content Marketing Institute is that:
“Content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of driving profitable customer actions.”
By this definition, anything you can think of to create for your customers can essentially be called content.
These could be things like Blog posts, Articles, White-papers, Videos, Infographics, Podcasts, Webinars, and many more.
You get the picture… The point to remember is that content marketing is a 2 part strategy. Creation is Step #1 and Distribution is Step #2 and both are necessary for a content marketing strategy to work.
How Much Content Is Enough?
While the strategy “more is better” certainly applies here, “more” also takes a lot of time. So the best thing to do is to focus on quality over quantity.
If given the choice I would have to choose: Longer and less frequent content Over… Shorter and more frequent content.
There are obviously massive exceptions to this rule, but the takeaway point is this: People, social media, and search engines tend to prefer longer form content, which usually provides more value.
Also, Once a week posting is a great strategy to shoot for. The most important point is to pick a publishing date, and then stick to it.
Just like compound interest, the sooner you start creating content the sooner you’ll start benefiting from the power of compounding value.
As you create and build up content over time, you’re building a valuable and powerful asset of knowledge, information, resources, and material, which you can mine and extract from in the future.
Once you create content, it’s yours forever. And it works around the clock to build your business.