Writing email copy is something that is absolutely vital to your email marketing efforts. With that being said, it can be extremely overwhelming if you do not know or understand where to begin. While you might know and understand its importance, it is typically something that gets pushed to the back burner or brushed off as something that any amateur can handle. When it comes to maximizing the effectiveness and results of your email marketing campaigns, without professional web copy, it simply isn’t happening. It is imperative to hire someone that knows exactly what to say and what not to say in order to facilitate a proper relationship with your prospective and current customers. Below, we will be going over some of the biggest reasons you should hire an email copywriter rather than attempting to do it yourself.
Reasons To Hire An Email Copywriter:
1. Better Conversions.
The biggest reason to hire a copywriter to assist you in your email marketing efforts is to increase your conversions. The entire purpose of implementing email marketing is to continually market your products or services to your captured list. Without knowing what to say in each email, not only do you risk losing valuable leads, but you also risk not effectively converting ready and willing prospective customers. A professional that is trained in the art of copywriting will not only be able to sway those that might be on the fence about becoming your customer, but they will also be able to retain them for future marketing and promotions.
2. Copywriters Know To Provide Value.
A lot of business owners wrongfully assume that email marketing is all about sending emails to prospective and current customers in hopes to gain their business further. This couldn’t be further from the truth. Professional email marketing is all about capturing leads and consistently providing them with valuable and actionable content that they find useful. That way, when they actually do decide to make a purchase, it will be with your business. It is all about demonstrating authority in your respective industry or niche. A professional email copywriter is going to be fully trained in the art of demonstrating and providing value to their client’s lists. As a result, you will be able to retain those that are in your list and better your chances of extracting value out of it much better than you would on your own.
3. High Return On Investment.
There might be no better return on an investment opportunity in business than the hiring of a professional copywriter. This is especially true when you are hiring one to produce and distribute copy for one of your targeted lists. Your list is one of the most valuable assets in your business. This is especially true if the list was thoughtfully curated. As a result, you do not want to do anything that could harm the longevity of your number one asset (your list). By hiring a copywriter, you will be able to generate significant returns on your investment over and over because the copywriter who is trained in converting traffic into customers will have a much easier time converting leads into customers for your business. Depending on the total value of your list, you could make your money back in droves when you hire the right professional copywriter for your email marketing campaign.
4. It Will Save You Time.
Unless you are a professional copywriter, writing copy is likely not going to be in your best interest, nor is it going to be the best use of your time. Chances are, if you are running a business, you are already strapped as it is for a time. Thus, you want to try to outsource the time-consuming tasks that are not necessarily your strongest capabilities. Even if you are a decent writer in your own right, you will likely want to outsource the task to someone that is a professional in the field if only for the sole means of saving time. By not having to write the copy yourself, you will be better able to put your time to use doing things that you are much more efficient and effective at.
5. You Might Not Be Able to Effectively Speak About Your Business.
A lot of times, business owners are simply ‘too close’ to their business and the industry in order to effectively convey different things about it. In order to sell to a prospective customer, you have to sort of thing like one. A lot of business owners would assume that everyone is as aware of the business and industry that they are in as themselves. As a result, they might utilize way too much jargon and technical words that a regular consumer might not understand. As a result, everything would essentially go in one ear and out the other. A professional email copywriter is someone that not only understands this, but they are able to absorb information and look at things from a customer perspective which allows them to truly connect with them much better than someone that is too close to the business would ever be able to do.
6. Use The Right Tone.
A professional copywriter is going to be able to convey particular messages while refraining from changing tones. It can be very difficult to craft an email marketing campaign and retain the same tone throughout. This is especially true if you are not exactly a skilled writer. A good copywriter will have the ability to mimic the tone that you are looking to keep with each email in your campaign.
7. Effective Craft Copy For Your Target Customer.
Another area where professionals excel at is being able to effectively craft copy for your specific target customer. While you might understand who you are selling to and who your customer is, it is not always as easy to be able to direct your marketing efforts towards them. A professional will not only be able to pinpoint your target customer, but they will be able to craft marketing content that directly speaks to their pain points and attempts to convert them into an actual customer of your business.
8. Get People Talking.
A professional email marketing copywriter is going to be trained in getting people involved in the conversation. They will be able to assist you in crafting an email marketing campaign that links with your social media efforts in a way to truly maximize your marketing efforts by getting more people that have shown they care about your business to talk about your business on a public forum and network.
As you can see, there are plenty of different reasons you might want to hire a professional email marketing copywriter for your business. Not only will they be able to effectively craft the best possible email marketing campaigns for your business, but they will be able to nurse your most important asset as a business which is your list. A professional copywriter can be one of the most significant and impactful investments that you make in your entire business and it would be wise to dedicate money, time, and resources to doing so. With that being said, you should find a copywriter that is not only experienced but perhaps one that has experience writing copy about your specific industry as well. That way, you know that you will be able to get the best possible copy and content that can provide significant value to your list and future leads.