If you are struggling finding content to write about then you are definitely not doing something right.
If you are struggling to write everything you want to write about then join the crowd and… Read on b/c I break down a cool way to help you.
If you have no idea why or what we are talking about. Stop now before you are totally confused.
The First Steps to Converting Content
If you do not have a converting funnel then don’t start writing a bunch of content. If you write content before you understand what converts in your sales funnel you may have to come back and edit a ton of post.
That means that everything you are writing now could need edited later. That process sucks! Trust me.
If you find out later that the language pattern your customers want from you is totally different. You find out 20 days from now. You were “blogging” for 20 days. That means you have to scrub that content to implement the new speech patterns.
See what I mean.
SO… Make sure you understand what builds a converting sales funnel before going crazy blogging.
The Second Step to Converting Content
Now that you have a conversion optimized sales funnel…
Find the topics that your subscribers are looking for. You have a good idea about who your ideal target customer is by now. This should have come from the market research you conducted while building your funnel.
Now you just make all of those topics (normally hundreds of keywords) into priorities. Write about your top priorities in order.
See why if you do this process right you have so much content to write?
Cool… Now Let’s look at the process.
First Steps to Writing Content When You Don’t Have Anything to Write About
- Do Market Research
- Do Keyword Research
- Do Customer Insight Research
- Do Competitive Intelligence Research and Insights
If you have done that then you have more to write about than ever before. You have spreadsheets full of information.
How To Get Started Finding Content Topics
Once you have your “Topic Chosen” from your list…
Take a formatted approach. Follow these steps:
Headline Swipes – Take the swipes and apply a headline. This gives you a direction for that article.
Subheadline Swipes – Take the swipes and apply a subheadline. Again more clarity on what you are going to write about.
Now write the content out in this format:
4 to 6 major bullet points.
3 Sub Bullets with Intro and Outro on each bullet.
Pretty easy when you break it down that way right?
Make sure you jump on the email list to get my headline swipes.
If you have questions about how to do the market research then look for our next few post.