In 2008, Brian Gefter had a great thought about nightlife scene to New York City. Brian Gefter along with his business partner Michael Satsky wanted to bring an international-feeling nightlife scene to New York City.
However, New York City is one of the top cities for any nightlife lover. But, Brian Gefter found that there was no flavor, no feeling of being internationally exiting on the nightlife scene at the time – he felt the missing spark!
So, that’s how the first redo of Provocateur was born. Its opening was in 2009 in the trendy Meatpacking District in Manhattan. Provocateur was the first to arrive ahead of the upcoming electronic music explosion — that offer both a high-level cafe and a traditional nightclub that felt more like Ibiza than New York. Provocateur put itself on the map and had great power that has a difficult feat in the nightlife industry. The concept allows Provocateur to keep the attention of clients throughout the night and create a unique experience. With the great success of the New York flagship location, Provocateur expanded to Dubai as well.
He discussed the differences in an interview with Hotelier Middle East before the opening of Provocateur in Dubai in 2015 that they would open an electronic music program. The uniqueness of Provocateur attracts the most creative clients from the worlds of fashion, art, entertainment, real estate, music, and business who enjoy partying and performing amongst their friends and family.
Brian Gefter & Mike Satsky
Brian Gefter decided to go on to open two other Provocateur locations. One in Dubai and other in Rio de Janeiro which are both still open today. Additionally, Provocateur became a beginning point for Brain Gefter to open up Eye-Def Media. Eye-Def Media is the agency arm of Provocateur that wished to explore stories through fabulous visuals and event planning for clients of Coca Cola and Dom Perignon.
By utilizing its team efforts of high-level creative agents, Eye-Def Media gives clients the feeling of openness that leads to power and success. Eye-Def Media agency offers services that include design for any websites as well as commercial spots and high-level event management. It is far from just trendy as Eye-Def Media is instead ahead of the trend rather a characteristic that took traditional fashion to the early. That leads to progressive days of Provocateur New York.
Brian Gefter has a great mind even behind the other venues on the global nightlife scene that include The Plymouth, a boutique hotel that is based in South Beach, Miami. Brian Gefter with high-quality taste and creative mindset for design has turned heads in each venue or business. Eventually, Brian Gefter has made the Eye-Def and Provocateur brands distinguishable from their competitors.
We act today exactly as when we opened with the same policies, the same rules and procedures, and with the same level of attention to service and hospitality, Brian Gefter continued in the Hotelier Middle East interview. This attention to detail has been the backbone of the success of the Brain Gefter that commits to the ongoing projects at Eye-Def media as well as other businesses owned or consulted on by Brian Gefter.
In a competitive service and nightlife industry, it’s important to have an ongoing forward vision that can identify which trends are worth for the future setting. In 2009, when Provocateur first opened, the progressive electronic music movement had barely reached to an end, but Brian Gefter didn’t bother to get distressed. Instead, Brian Gefter decided to go on the way and came out on top.
Now, ten years later, the electronic music scene has positively blown up. The influence of electronic music can be felt spinning through the portfolio of clients who use Eye-Def Media. Indeed, Brian Gefter can be considered as a nightlife and entertainment pioneer, who was able to see the trends that are according to time and would have more power and capitalize on them.