Over a decade ago Brian Gefter and Michael Satsky understood what was nonexistent and needed in the NYC hospitality landscape. There was a need to develop a private hospitality brand that carried real international appeal. It was then that the very first Provocateur was conceptualized and built in the Meatpacking District in Manhattan.
The venue was comprised of two distinct settings, Provocateur Café and separately a more energized nightlife setting. Both provided its world traveler members’ absolute service of its grandiose offering.
The Provocateur brand quickly became synonymous with pioneering a music program, consistently showcasing star musical talent in the most limited settings.
Mr. Gefter discussed the points of difference in an interview with Hotelier Middle East before the opening of Provocateur in Dubai in 2015, explaining the uniqueness of Provocateur globally.
Brian Gefter & Michael Satsky
Gefter and Satsky continued to expand the brand footprint with locations in São Paulo, Belo Horizonte, Porto Alegre, Brazil and The Four Seasons Resort, Dubai. Seasonal locations have been built in Cannes, France and Ibiza, Spain.
Additionally, Provocateur became a beginning point for Brian Gefter to launch Eye-Def Media, the agency arm of Provocateur that wished to explore stories through fabulous visuals and event planning for clients such as Coca Cola and Dom Perignon. By utilizing its team efforts of high-level creative agents, Eye-Def Media offers design services and high-level event management.
The Off-Site Event Leaders
Brian Gefter has a great mind and relentless commitment. His team produces and manages off-site events worldwide; mobilizing and recreating the Provocateur brand experience within live music festivals, arena shows, clandestine performances, and during high-influence global occasions.
Mr Gefter and Mr Satsky partnered with Mayor Steven Fulop to develop “50 Star Fireshow”, an annual Independence Day event that includes headline concert performances along New York City’s Hudson River.
“We operate today exactly as we always have; with the same policies, procedures, and level of attention to service and hospitality”, Brian Gefter continued in the Hotelier M.E. interview.
A Commitment to Growth
Gefter and Satsky’s attention to detail and commitment has been the foundation for brand growth. In 2018 Provocateur was acquired by London Trust Media Holdings to create a boutique development group specializing in Food & Beverage, Hotels, and Events. Within this structure Brian Gefter serves as President overseeing all business operations and corporate growth and expansion.