Every entrepreneur’s dream when setting up a business is to get as many customers as possible. However, getting customers is one of the main challenges when it comes to setting up any business. The number of customers your business attracts depends on how you appeal to them.
There are many tips for getting more customers. Some, however, are more effective than others. Here is a review of five proven ways for new entrepreneurs to attract more customers.
- Establish an Online Presence
It would seem that the internet has an answer for everything. Most people turn to the internet whenever they need to find something including products and services that you may have in your inventory. This has made it necessary for businesses to create websites that function as online outlets for their brick-and-mortar stores. You too should consider creating a website for your new business if you hope to increase your exposure to potential customers.
Simply creating a website is not sufficient – it needs to be good enough to outrank your competition. You should understand that there are thousands of websites just like yours pushing for the top spot on search engine results. Your chances of getting to the top depend on how well your website is designed – the secret is to use local SEO strategies.
Search engine optimization (SEO) involves optimizing your website to conform to Google standards and hence rank high on search engine results. Localizing your SEO strategies is recommended for new businesses as it is easier to compete on a local level compared to a global level – you can expand your interests later when your business gets regular customers.
- Get Listed on Local Directories
Yellow Pages may be a thing of the past, but local business directories are still a thing. They work just like Yellow Pages with the only difference being that they exist online.
Getting listed on a local directory dramatically increases your chances of attracting new customers. As mentioned, most people turn to the internet to find things. Locals within your vicinity will frequent the local business directory, and some of them will be looking for what you have to offer.
Your listing on local business directories should be neat, simple, and detailed to generate as many leads as possible.Include your business name and where you are located to make it easier to find. You should also include contact details such as your customer support line to make it easier for customers to reach you – many potential customers will want to check in with you before actually visiting your store or placing an order.
- Get Involved in Events and Shows
Corporate social responsibility is a popular concept among big companies. It refers to companies’ generosity towards their surrounding communities by giving back to the society. This is the right thing to do from a philosophical perspective. However, the truth is that it is also a profitable thing to do – people like dealing with businesses that add value to the society.
Your business is still new,and most of the locals may not have heard about it yet. However, they would be sure to if it was involved in a show or event. You should consider setting up a show or event that will showcase your brand, products, and services – you can sponsor an event or offer your services for free.
Remember, the main purpose of the show or event is to make your business known to the attendees. However, the event should also be entertaining if it is to attract any attendees at all. As such, consider coming up with a theme and fun activities related to the theme – you should also consider soliciting the services of professional organizers if you have the money to. Those who will attend the event or show will leave with a positive impression of your business and spread the word around, thus putting you on the map.
- Invest in Online Marketing
Marketing is the secret to attracting customers – the sheer amount of money that big companies use on their marketing needs attests to this. Your business may be small and new, but that does not mean that it could not benefit from marketing – to the contrary, it may need the services of marketers more than big brands that have already established themselves.
Consider starting out with online marketing for several reasons. For starters, online marketing is cheaper than traditional forms of marketing such as TV and the print media. Online marketing also has a much more extensive reach compared to other forms of marketing – millions of people get access to the internet on a regular basis. Hence online adverts get greater exposure compared to other adverts.
Consider using the services of reputable marketing tools from tech giants such as Google. Banners will prove particularly effective as they are affordable and have a broad reach. You should also follow up on your marketing campaigns and always be available to communicate with your clients as this is the best way to earn their trust.
- Stand Out!
Customers are looking for a new experience. They are tired of standardized products and services and easily amused by businesses that adopt a different approach. One of the simplest ways to make yourself known as a new business is to stand out.
Think outside the box and try to come up with ways that your products and services may be more satisfying to your customers. Make good customer experience your priority in everything including your premises, not to mention your quality of services. Consider an attractive look that is more appealing to the choosy millennial – your brand would look particularly elegant when printed on glass.
It takes time for a new business to attract regular customers. The time taken, however, depends on the entrepreneur’s approach. These tips are guaranteed to not only attract more customers to your business but also raise the standards of how you operate. Remember, the main aim of an entrepreneur is to meet customers’ needs, so prioritize customer experience over everything else for a good and long run.
Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Graphics, a Los Angeles Printing Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.