June 9

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Why Link Building is So Important for Your Business

By Jeanne San

June 9, 2021


Business – there is just so much to think about when it comes to this simple world, isn’t there? However, once you have the fundamentals in place, it is time to fine-tune the details, and it is these details will often make or break all of your initial efforts.

One of these small but powerful elements is link building, and this piece will tell you everything you need to know about what it is and why it is important that you do not skip on it!

What is Link Building?

Link building is essentially the process of gaining traction from Google so your content ranks as high as it can when people search for related terms and content.

An example of this would be a blog post, such as this. On its own, it will struggle to gain the attention of a wider audience, but it also will not give Google enough information for it to understand the relevance of the page.

To link build, you need to find other sites, preferably with good domain authority, to help solidify your website’s value and, in turn, a decent place on search results pages.

Link Building Builds Relationships

One of the most important aspects of running a successful business is building relationships, and in building relationships, you have to both listen and reach out to others.

While you want to build relationships with other businesses or clients essentially so you can improve your link rating, this can also be useful for other aspects of business building such as ‘outreach’, which can include guest posts and collaborative strategies.

Increase in Traffic and Access to Target Audience 

Working with companies specializing in the same industry as you but not a competitor can do wonders for your reach. Not only will building links with them attract the right type of audience to your niche, but they will offer external sources too, which in Google’s terms creates a ‘healthy’ website. 

The more traffic is driven to your site, the more important Google believes it is, so it will then rank your site higher for specific searches. A win-win.

If you’re unsure how to link build or want a chat with some professionals, then do not hesitate to contact www.clickintelligence.co.uk to see how they can help you (link) build your way up to the top!

Google Uses Links to Rank Your Site

When was the last day that went by without you using Google? Not that long ago, if you are part of the average statistics! Google is definitely at the top of search engines, which means we want our content to rank within Google when someone searches for something relevant.

To do this, Google uses links. It does not matter how great you think your content is; if Google cannot recognize it, it will not be registered, which means people will not find it.

The most important thing to note is that link building makes your website and business more visible, and the more visible it is, the more audience you can reach!

Jeanne San

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