August 7

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3 Steps to Generating More Leads

By Will Robins

August 7, 2018

best, content, form, guide, leads, their, them, valuable, website, your

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If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list.

We have a three-step strategy which will help you generate the leads your sales team needs for some quick wins. Combine these tips with our inbound marketing best practices and you’ll be keeping your sales team fed.

1.Create Valuable Low Commitment Content Offers

To start generating leads from your website you need to create a content offer that your ideal buyers will find valuable and thoughtful, and make it as easy as possible for them to download.

According to HubSpot, the best performing offers are:

Ebooks or Guides
Templates or Presentations
Research or Reports

One of our clients, a bulletproof glass manufacturer, has had amazing success with their guide, The 8 Levels of Bullet Resistance.

In the duration of one year their downloadable guide:

Drove over 1,400 views to their website
Generated 477 new contacts
Brought in 10 new customers

You are the expert in your company, take your knowledge and whip out an awesome product guide or industry insider ebook. If your are stuck, talk to your current customers, get feedback from them on what they would have found valuable during their buyer’s journey.

2. Create a Short & Smart Form

Your content offer form is what stands between you and your lead conversion. Your leads don’t want to take the time to fill out a 6 line form – so keep it simple. Stick with the basic need-to-know info, like:

Name
Email
Company

See an example of the form for our Manufacture Website Best Practices Checklist:

Read more: feedproxy.google.com

Will Robins

About the author

Husband and Father, Will focuses on family first under God. If you are searching for an engaged audience, the kind we all dream of, then you have found the right website. Will uses a personality with amazing salesmanship in his teaching. He focuses on how successful websites have grown their viewers and engagement.

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