If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list.
We have a three-step strategy which will help you generate the leads your sales team needs for some quick wins. Combine these tips with our inbound marketing best practices and you’ll be keeping your sales team fed.
1.Create Valuable Low Commitment Content Offers
To start generating leads from your website you need to create a content offer that your ideal buyers will find valuable and thoughtful, and make it as easy as possible for them to download.
According to HubSpot, the best performing offers are:
Ebooks or Guides
Templates or Presentations
Research or Reports
One of our clients, a bulletproof glass manufacturer, has had amazing success with their guide, The 8 Levels of Bullet Resistance.
In the duration of one year their downloadable guide:
Drove over 1,400 views to their website
Generated 477 new contacts
Brought in 10 new customers
You are the expert in your company, take your knowledge and whip out an awesome product guide or industry insider ebook. If your are stuck, talk to your current customers, get feedback from them on what they would have found valuable during their buyer’s journey.
2. Create a Short & Smart Form
Your content offer form is what stands between you and your lead conversion. Your leads don’t want to take the time to fill out a 6 line form – so keep it simple. Stick with the basic need-to-know info, like:
See an example of the form for our Manufacture Website Best Practices Checklist:
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