Do you know where your last lead came from? While the basics of lead generation remain the same, new technology and methodology is changing the way agencies gather leads for their clients and forcing them to assess their own lead gen strategies. With the market being as saturated as it is, marketers are doubling their […]
Read More...Display ad retargeting puts your brand in front of audiences in the awareness and consideration stage of the funnel and helps recapture visitors. When done properly, PPC can be an incredible channel for new customers at a healthy, positive ROI because PPC is intent based, meaning users are actively searching for your product or product […]
Read More...Understanding the search intent behind a keyword is more important than the volume, and optimizing helps rank for target keywords and generate positive ROI. Did you know that understanding the intent behind a keyword is more important than uncovering those with the highest amount of volume? It all comes down to what the user is […]
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