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Aligning Your Marketing + Customer Success Teams

A few years ago, HubSpot didn’t have a customer marketing team. We did customer marketing, but the activities were decentralized across multiple teams with no clear owners. So when I joined the company, one of my first initiatives was to advocate for creating and staffing a customer marketing team. I got some pushback initially. I […]

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5 Must-have CRM Integrations to Optimize your Real Estate Business

Just a friendly reminder when it comes to CRMs: Buyer beware of the “complete CRM.” Unfortunately this is usually code for a company trying to create a beast-of-a-system from scratch. (And typically not succeeding.) Instead, you should look for a system that has CRM integrations with other best-of-breed solutions. That way you can integrate all […]

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