Despite what Matt Cutts of Google has said about guesting posting before, guesting posting remains and is bound to be a vital strategy when it comes to beefing up your search engine ranking and solidifying your web reach.
Guest posting is actually pretty similar to what a press release does but the only difference is that guest posts are published on other people’s blogs. As a powerful promotional technique, it can do wonders for extending the reach of your business depending on your goals. Although it’s commonly known as a form of link building, it doesn’t necessarily have to have links in order to be effective.
With so much payoff on the line, it’s no wonder that guest posting campaigns require so much time and effort to pull off. That’s why it’s understandable why so many business owners would rather outsource it than do it themselves—it’s that difficult!
Naturally, a good number of people and businesses saw this need so guest posting services have cropped up by the hundreds.