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A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Now, consumers are more demanding and the Google algorithm is more advanced. To accommodate both, you need to …
[Read more...] about 3 Tools to Make Your Editorial Calendar More Effective
Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until …
[Read more...] about Opportunities for AI in Content Marketing Easily Explained
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that …
[Read more...] about These 7 Visual Tactics Can Boost Landing Page Conversions
