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There are three kinds of software value propositions. Software that increases revenue, software that reduces cost, and software that promises improved productivity. To maximize the effectiveness of your customer success efforts, you need to understand …
[Read more...] about The Three Types of SaaS Value Propositions
Let's say your company decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, "How much is this website redesign going to cost?" The …
[Read more...] about How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis. In this article, I will walk you through the process of keyword research, from start to finish, offering …
[Read more...] about The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial
