Digital Media Publishing Company
There are three kinds of software value propositions. Software that increases revenue, software that reduces cost, and software that promises improved productivity. To maximize the effectiveness of your customer success efforts, you need to understand …
[Read more...] about The Three Types of SaaS Value Propositions
Traditional software was initially sold by perpetual license. Then in the mid-00s with the advent of SaaS, the market shifted to per seat per year pricing. And simultaneously, freemium marketing strategies blossomed. Freemium companies provide software …
[Read more...] about Free SaaS Enabled Marketplaces – A Novel Go-To-Market for Software Startups
