Digital Media Publishing Company
There are three kinds of software value propositions. Software that increases revenue, software that reduces cost, and software that promises improved productivity. To maximize the effectiveness of your customer success efforts, you need to understand …
[Read more...] about The Three Types of SaaS Value Propositions
I have been putting words on screen for Wishpond since 2013. For me, it goes without saying that content marketing is valuable. It justifies my salary, after all. But for many businesses it’s not so clear-cut. Content marketing requires …
[Read more...] about Breaking Down the Value of Content Marketing (For Any Industry)
