Using online journalism to make sales on your website isn’t exactly new, but that doesn’t mean you can get away with using the same techniques that were used five years ago. The online blogging world is evolving at a rapid rate. If you want to keep your business afloat with the help of your journalist content, then you need to be able to adapt to the market.
However, there are two sides to every coin. It’s important to remember that a handful of core techniques and tips still remain viable in the online blogging and journalism world. The key to remaining successful is knowing which of these traditional techniques to keep and which new strategies you need to employ. Only a mix of the two will guarantee current and future growth.
We’ve compiled a short list of traditional as well as current techniques currently in use in the world of online journalism. These are techniques specifically designed to assist with your website marketing and to generate new sales; whether it is sales of your own products or those of an affiliate company. You can sell everything from Amazon products and books to giant bean bag chairs or women accessories. Being able to get press about your store or website is a useful tactic!
You should be reading far more than you ever write. The internet has led to the formation of dozens of news sources and it’s your journalist duty to keep up with all of those that are relevant to your niche. That means, if you’re focusing on the tech industry, then you should be spending a lot of time reading leading sites like CNET.
These massive news websites are posting stories on a daily basis. It’s going to be where you learn about new trends, new products, and new ideas. You will consume this information and use what you’ve learned to generate new ideas for your own content.
This is one of those techniques that has shifted tremendously in the past few years. A couple of years ago and all you had to do was find trending topics on social media relevant to your market. You then created a piece all around that post and pulled from the exact same audience that the post was attracting. Today, people are becoming more cautious about what they read online and who is publishing it.
The new trend puts more work on your desk, but it’s more rewarding as well. You’ll need to do your own research into the subject, find your own answers to the important questions, and present your information in a way that is unique and authoritative. The goal is no longer to “generate buzz” but to be impactful and offer real value to your readers. That is how you build your reputation as an authority and that is what leads to readers making purchases.
This is a traditional piece of advice that has been important for as long as online journalism has existed. As a writer, deadlines are inescapable. They become even more important when you begin publishing as an online journalist. A single missed deadline is going to hurt in more ways than one. The damage is particularly serious if you are publishing content with a third-party news site as well.
If you are writing for a publication, as many new online journalists are, then missing a deadline could be the end of your career with that particular publication. At the very least, it’s going to hurt your reputation and it’s going to make it unlikely that the piece you wrote is published.
Missing deadlines on your own website are nearly as bad. It hurts your marketing efforts and it confuses readers, thus reducing their trust in your brand. Many aspects of marketing must be running on a tight schedule, this includes the content that you publish. Set a publishing schedule from day one and always stick with that schedule.
Encouraging a reader to buy a product takes more than logical, rational writing. A detailed list of information or a snapshot of a major news story isn’t enough to make someone want to buy something. To consistently make sales using your online journalistic skills you need to publish content that invokes some form of emotion in the readers.
This is achieved through a growing trend referred to as “storytelling”. What’s even more difficult is that storytelling involves more than just the written word. You need to consider the graphical elements on your page and even the layout of your buttons, banners, titles, and other elements. The goal is to create an immersive experience that is likely to generate emotion. This requires a team effort from everyone involved in the design and development of the website.
Performed properly, and journalistic storytelling combined with marketing storytelling can lead a reader down a carefully designed sales funnel. One that begins with an interest in a news subject and ends with that reader making a purchase.